IPIC and the 2014 Dubai World Cup Carnival
IPIC's branding bedecked Dubai's impressive Meydan racecourse for the first time as the company launched its sponsorship of the Dubai World Cup, the world's richest horse race. The Dubai World Cup Carnival saw seven races under the IPIC, Cepsa, and Nova brands in front of 10 000 horse racing fans. Mohamed Al Suwaidi, Director of Business Support, explains the importance of Meydan to supporting the heritage, traditions, and culture of the UAE.
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